Avi Hershko
Fractional CMO & Strategic Advisor
Former VP Growth at Vimeo and Head of Marketing at Fiverr.
20+ years working with technology companies, startups and founders.
Focused on strategy, go-to-market, marketing and business growth.
Throughout my career, I’ve worked across almost every area of marketing, from positioning and go-to-market to demand generation, performance, brand, marketing operations, and team building. I’ve managed large-scale budgets, but I’ve always stayed close to execution rather than operating only at the strategic level.
My approach is very practical. I like getting close to the business, understanding the numbers, the customers, and what actually drives growth day to day. I’m comfortable moving between strategy and execution, whether that means shaping a go-to-market plan, reviewing campaign performance, refining positioning, improving marketing operations, or solving growth bottlenecks.
At the core of my work is a simple belief: a good marketing strategy only matters if it can be executed well. I help companies build focused, commercially minded marketing functions that can consistently turn strategy into growth.
Selected areas where strategy, marketing and data come together.
Assumptions → Execution → Actual Data → Updated Model → Better Decisions
Growth planning starts with assumptions. The problem is that many companies spend significant time building models and forecasts — and then rarely use them again once execution begins.
A growth model should evolve with the business. Actual acquisition cost, conversion, channel quality and retention should continuously challenge the original assumptions.
For me, growth strategy is not a one-time planning exercise. It is an ongoing process of connecting assumptions with actual business performance.
I regularly write about growth strategy, marketing, SEO, AI search, analytics and the practical challenges of building companies.
Content Velocity Is Not a Content Strategy: Why More AI Content Isn't Better SEO
AI makes content faster to produce, but publishing more isn't a strategy. A practical look at content velocity, SEO, GEO and what makes content worth publishing in 2026.
Read article →For advisory work, consulting or collaboration.