Insights
Notes on growth strategy, marketing, SEO, AI search, analytics and the practical challenges of building companies.
Organic Growth & AI Visibility
A practical framework for building sustainable visibility across SEO, content, GEO and AI-powered search.
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SEO vs GEO: What Actually Changes in the AI Search Era
What changes in the AI search era, what stays the same, and how SEO expands from rankings into visibility across generated answers.
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How to Measure AI Visibility
A practical framework for measuring AI visibility using prompt sets, brand mentions, citations, share of voice, competitor tracking and trends over time.
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How to Optimize Content for AI Search
A practical framework for creating content that is clear, useful, original and easier for AI search systems to understand and retrieve.
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Content Velocity Is Not a Content Strategy: Why More AI Content Isn't Better SEO
AI makes content faster to produce, but publishing more isn't a strategy. A practical look at content velocity, SEO, GEO and what makes content worth publishing in 2026.
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